This past Wednesday I drove into the city early to attend an event featuring wines from the Rhône Valley, hosted by the Rhone Valley Wines of France in a large event space on Mulberry St. On the email invite, it was explained obscurely as a "journey of the senses" and something about a "3D Box." The weirdness of the invitation made it a gamble to take the 1.5 hrs drive that day, but luckily my gut was dead on. The event ended up being the most bizarre and fantastic experience i've ever had as a professional in the wine industry. The fact that it was free was icing on the cake! (。♥‿♥。)
This unbelievable, painstakingly planned and EXPENSIVE production was an honor to be a witness of! This is part of a campaign funded by the European Union to emphasize and heighten our awareness of the quality of Southern Rhône wines (mostly Southern Rhône wines were featured, but no Châteauneuf-du-Pape). I suppose the Northern Rhône has already proved itself, with heavy hitter AOC's such as Côte Rôtie, Cornas and Hermitage. With this kind of effort to thrill and impress us wine buyers, we can't help but spread the word about how excellent and diverse Rhône Valley wines really are. But hey, when has pomp and circumstance ever failed to impress?